The question box
How do you make your T-shirts look vintage?
What motivates you every day?
If you print everything yourself, there must be some mistakes? What do you do about them?
Where did you get the idea to create Newtone?
How long does it take to make a T-shirt?
Where do you find your inspiration?
What is a typical day at Newtone like?
Why manufacture everything in-house?
Is everything handmade?
Are there any '90s prints planned for your upcoming collections?
Your favorite model?
What does your workshop look like?
Why the name Newtone?
Can we see the first Newtone T-shirt?
How many people are on the Newtone team?
Are you a family business?
Yes, Newtone is above all a family adventure and a story of friendship. Founded by two brothers, Yohann and Julien, and their friend Magali.
"Welcome to the world of Newtone©, where every fit, every design and every badge tells its own story".
Since 2017
Newtone is a brand steeped in American second-hand clothes , road movies and 70s rock music. Since 2017, Yohann and Julien, two brothers, have proudly presented their creations of vintage-style tees, sweatshirts, hoodies, dresses, etc. for women.
And since 2024, for men...
In our workshop , we give free rein to our imagination to design and create the graphics that adorn each of our pieces. Each choice of material is carefully considered to guarantee optimal quality. And to give an authentic touch to our garments, we use specific dyeing and treatment techniques to create a faux-aged imprint.
Each graphic is meticulously printed onto the textile with great attention to detail , as we believe that the quality of the print is essential for an impeccable final result. In addition, our passion for details is also reflected in the creation of unique badges for each piece. These badges are carefully added by hand , bringing a touch of originality and personality to each item.
At Newtone©, we pride ourselves on mastering every aspect of our production process , from design to final production. It is this total involvement that gives our clothing a distinctive aura, an urban style that is both relaxed and resolutely seventies .
"What sets Newtone© apart is our total commitment to every stage of the creative process."
On air...
Like a contact sheet left on a table. The Polaroids are lined up, multiplying attitudes and details. We see the spontaneity of a stolen moment rather than a calculated photo shoot.
The garment is lived in, creased, mixed with gestures and glances. The shoot becomes an immediate archive, somewhere between a travel journal and a group portrait.
On air...
Like a contact sheet left on a table. The Polaroids are lined up, multiplying attitudes and details. We see the spontaneity of a stolen moment rather than a calculated photo shoot.
The garment is lived in, creased, mixed with gestures and glances. The shoot becomes an immediate archive, somewhere between a travel journal and a group portrait.
The imperfects
Minor irregularities, a lower price, and stillthe Newtone DNA.
These pieces were almost rejected due to slightimperfections related to our artisanal manufacturing process. However, they retain everything that defines our identity: a confident vintage style, hand-applied badges, and unique craftsmanship.
By choosing these models, you are participating in an essential movement:
- You avoid textile waste
- You support more responsible fashion
- You give unique pieces a second life
The imperfects
Minor irregularities, a lower price, and stillthe Newtone DNA.
These pieces were almost rejected due to slightimperfections related to our artisanal manufacturing process. However, they retain everything that defines our identity: a confident vintage style, hand-applied badges, and unique craftsmanship.
By choosing these models, you are participating in an essential movement:
- You avoid textile waste
- You support more responsible fashion
- You give unique pieces a second life
Support the original