How do you make your T-shirts look vintage?
To give our T-shirts and sweatshirts that vintage look, we use specific dyeing and washing processes. Each piece is then tested in our sampling studio to achieve that characteristic worn look.
The question box
What motivates you every day?
Creativity
If you print everything yourself, there must be some mistakes? What do you do about them?
Yes, we do have them, and they’re part of our artisanal manufacturing process. You can find them at affordable prices in our online store under the category: THE IMPERFECT ONES
Where did you get the idea to create Newtone?
Inspired by the world of American vintage clothing, we wanted to create a brand that captures its essence: oversized, unisex cuts and a confident vintage look.
How long does it take to make a T-shirt?
It depends on the model; it can vary from one to two weeks.
Where do you find your inspiration?
Movies, music, album covers...
What is a typical day at Newtone like?
We manufacture and print the items ordered the day before, prepare and ship your orders.
Why manufacture everything in-house?
To avoid overproduction, to control quality ourselves, and for responsiveness: being able to print to order.
Is everything handmade?
Yes, in our workshop, we give free rein to our creativity to design exclusive graphics. The designs are created on site, combining different techniques. And every accessory, every badge is handmade.
Are there any '90s prints planned for your upcoming collections?
2 limited edition packs coming soon...🤫
Your favorite model?
The JOY trucker!
Why the name Newtone?
Because it resonated well and evoked a new tone, inspired by music, our roots, and our inspirations.
Can we see the first Newtone T-shirt?
How many people are on the Newtone team?
A small team, lots of energy:
—there are 8 of us at Newtone.
—there are 8 of us at Newtone.
Are you a family business?
Yes, Newtone is above all a family adventure and a story of friendship. Founded by two brothers, Yohann and Julien, and their friend Magali.
"Welcome to the world of Newtone©, where the story unfolds through every fit, every graphic, and every badge"
Since 2017
Newtone is a brand inspired by American vintage clothing, road movies, and 1970s rock music. Since 2017, Yohann and Julien, two brothers, have been proudly showcasing their vintage-style creations—including T-shirts, sweatshirts, hoodies, dresses, and more—for women.
And since 2024, for men as well...
In our workshop, we give free rein to our imagination to design and create the graphics that adorn each of our pieces. Every material choice is carefully considered to ensure the highest quality. And to give our clothing an authentic look, we use specific dyeing and finishing techniques to create a distressed effect.
Each design is meticulously printed onto the fabric with great attention to detail, because we believe that print quality is essential for a flawless final result. In addition, our passion for detail is also reflected in the creation of unique tags for each piece. These tags are carefully added by hand, adding a touch of originality and personality to every item.
At Newtone©, we take pride in controlling every aspect of our production process, from design to the final product. It is this total commitment that gives our clothing a distinctive flair— an urban style that is both casual and distinctly '70s.
"What sets Newtone© apart is our total commitment to every step of the creative process."
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