Watch the video
, "The Origins"
The question box
How do you make your T-shirts look vintage?
What motivates you every day?
If you print everything yourself, there must be some mistakes? What do you do about them?
Where did you get the idea to create Newtone?
How long does it take to make a T-shirt?
Where do you find your inspiration?
What is a typical day at Newtone like?
Why manufacture everything in-house?
Is everything handmade?
Are there any '90s prints planned for your upcoming collections?
Your favorite model?
What does your workshop look like?
Why the name Newtone?
Can we see the first Newtone T-shirt?
How many people are on the Newtone team?
Are you a family business?
Yes, Newtone is above all a family adventure and a story of friendship. Founded by two brothers, Yohann and Julien, and their friend Magali.
"Welcome to the world of Newtone©, where the story unfolds through every fit, every graphic, and every badge"
Since 2017
Newtone is a brand inspired by American vintage clothing, road movies, and 1970s rock music. Since 2017, Yohann and Julien, two brothers, have been proudly showcasing their vintage-style creations—including T-shirts, sweatshirts, hoodies, dresses, and more—for women.
And since 2024, for men as well...
In our workshop, we give free rein to our imagination to design and create the graphics that adorn each of our pieces. Every material choice is carefully considered to ensure the highest quality. And to give our clothing an authentic look, we use specific dyeing and finishing techniques to create a distressed effect.
Each design is meticulously printed onto the fabric with great attention to detail, because we believe that print quality is essential for a flawless final result. In addition, our passion for detail is also reflected in the creation of unique tags for each piece. These tags are carefully added by hand, adding a touch of originality and personality to every item.
At Newtone©, we take pride in controlling every aspect of our production process, from design to the final product. It is this total commitment that gives our clothing a distinctive flair— an urban style that is both casual and distinctly '70s.
"What sets Newtone© apart is our total commitment to every step of the creative process."
The imperfects
Minor irregularities, a lower price, and stillthe Newtone DNA.
These pieces almost didn’t make the cut due to minor imperfections resulting from our artisanal manufacturing process. Yet they retain everything that defines our identity: a bold vintage style, hand-applied patches, and unique craftsmanship.
By choosing these models, you are participating in an essential movement:
- You avoid textile waste
- You support more responsible fashion
- You give unique pieces a second life
The imperfects
Minor irregularities, a lower price, and stillthe Newtone DNA.
These pieces almost didn’t make the cut due to minor imperfections resulting from our artisanal manufacturing process. Yet they retain everything that defines our identity: a bold vintage style, hand-applied patches, and unique craftsmanship.
By choosing these models, you are participating in an essential movement:
- You avoid textile waste
- You support more responsible fashion
- You give unique pieces a second life
Support the original